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About us

From colleagues to friends, to co-founders.

Our story

Sana and Jais first crossed paths while working together on a project for a real estate firm. What began as a professional collaboration soon grew into a genuine friendship, built on mutual respect and an appreciation for what each of them brought to the table.

As that friendship deepened, so did their understanding of each other's strengths: Sana's command over systems, automation, and CRM architecture, and Jais's expertise in sales and client relationships. It became clear that the two skill sets, combined, could serve a purpose far greater than any single project.

That realization became HerSalesTeam.

Sana
Sana
Co-Founder, Systems, CRM & Automation
Jais
Jais
Co-Founder, Sales & Client Operations

Meet Sana

Co-Founder, Systems, CRM & Automation

Her Journey

Sana started out as a Virtual Assistant, which taught her how to manage projects and communicate clearly with business owners under real deadlines. That curiosity led her into automation, where she built deep expertise in GoHighLevel, CRM architecture, and AI-powered workflows.

Her Role at HerSalesTeam

She builds and maintains the CRM, automation, dashboards, and lead-generation infrastructure that the sales team runs on every day, so leads are captured, followed up with, and tracked without anything slipping through the cracks.

Her Mission

To make sure the technology behind a sales team never gets in the way of closing deals; it should be invisible when it's working right.

Her Vision

A future where every local and service-based business has access to the same quality of systems that large companies take for granted, without needing an in-house technical team.

Her Goals

To keep learning new automation and AI tools as they emerge, and to make sure HerSalesTeam's systems scale smoothly as the client base grows.

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Meet Jais

Co-Founder, Sales & Client Operations

Her Journey

Jais's career started in HR and people operations, recruiting and onboarding teams, and later building employer partnerships and community engagement programs across Calgary. From there, she moved into business advisory and development roles, helping companies grow through stronger partnerships and sales strategy.

Her Role at HerSalesTeam

She leads the sales and client operations side of the business: hiring, training, and managing the setters and closers, and making sure every client feels like they have a sales team they can trust.

Her Mission

To help business owners feel like they finally have a sales team of their own, one that represents their brand as well as they would themselves.

Her Vision

A well-trained, professional sales team that becomes a genuine extension of every client's business, not just a call centre working through a script.

Her Goals

To grow and mentor a strong team of setters and closers, and to build long-term client partnerships built on consistent, reliable results.

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Mission

To give local and service-based businesses access to the kind of sales system larger companies take for granted: a working CRM, automation that responds instantly, and a trained sales team, without needing to hire an in-house team or manage five different vendors.

Vision

To become the trusted sales systems partner for local and service-based businesses across the US and Canada, known for systems that quietly do their job well, so business owners can focus on their craft instead of chasing leads.

Goals
  • Build long-term partnerships with clients, not one-off projects
  • Grow a well-trained, well-supported sales team that represents our clients professionally
  • Keep pricing simple and transparent as we grow
  • Expand thoughtfully into new service-based industries, one done well at a time

Want to know more about how we work?

We're happy to walk you through it on a call. No pressure, just a conversation about your business.

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